Last week IKEA unveiled their crazy new cardboard camera as part of the press kit at a European show. This week it seems that their camera could be available for purchase very soon.
The video below suggests that maybe this camera isn’t a gimmick. It could very well be the key to a marketing concept that entices IKEA’s customers to photograph their own home’s designs and publish photos on the IKEA website.
The camera does way with fancy features and optics, leaving just a cardboard body, two AA batteries and the most basic of functions. You can capture up to 40 photographs (although no word on the resolution) and easily connect the camera to your computer for sharing. This supposedly is the world’s cheapest digital camera. In the video you can also see the camera’s groundbreaking technology, like ‘zoom’ and ‘image stabilisation’.
The newly published manual for the camera shows a surprising level of sophistication. The camera has two buttons, supports deleting photos and even has a battery warning light, although the casing isn’t likely to be waterproof.
What do you think of IKEA’s idea then? We’ll try to get our hands on one to review when they become available!
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