Last week IKEA unveiled their crazy new cardboard camera as part of the press kit at a European show. This week it seems that their camera could be available for purchase very soon.
The video below suggests that maybe this camera isn’t a gimmick. It could very well be the key to a marketing concept that entices IKEA’s customers to photograph their own home’s designs and publish photos on the IKEA website.
The newly published manual for the camera shows a surprising level of sophistication. The camera has two buttons, supports deleting photos and even has a battery warning light, although the casing isn’t likely to be waterproof.
What do you think of IKEA’s idea then? We’ll try to get our hands on one to review when they become available!
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